A studio born in Africa. An international standard.
We build digital products and growth systems for organisations that need execution, not recommendations.
We founded MY ONOMA to build, not to advise.
Too many firms deliver recommendations nobody executes. Too many agencies deliver interfaces nobody keeps alive. Too many vendors leave without handing over a system, a method, or any autonomy.
We wanted the opposite: a firm that actually designs, engineers and operates — and accepts being judged on what runs in production, not on what was presented.
That’s why we build our own products too. They confront us with the same constraints as our clients: acquisition, retention, cost, technical debt. You advise poorly on what you’ve never operated.
Onoma — from the Greek ὄνομα, the name. Building a name, defending it, growing it. With you. Not instead of you.
Our mission
Give African organisations the products and systems they need to grow sustainably.
We work with startups, SMEs, institutions and international organisations. Our job is to turn an intent into a product, and a product into revenue.
Six principles behind every decision.
When a trade-off is hard, we come back to these six. They spare us the compromises we’d regret six months later.
Radical honesty
We say what we think, even when it’s uncomfortable. Complacency is expensive.
Execution standards
A product works or it doesn’t. A campaign converts or it doesn’t. Almost doesn’t count.
Contextual pragmatism
What works in Paris or New York doesn’t always work in Dakar. We design for reality.
A sense of ownership
We operate our own products. We know what a technical decision costs three years later.
Methodical curiosity
We test, measure and adjust. An imperfect attempt beats a strategy never launched.
Client autonomy
We hand over systems, documentation and access. You are never locked in.
The company
MY ONOMA SARL
MY ONOMA SARL is the operating company of the studio and the Product Lab. Full legal details are in the legal notice.
Legal notice- Legal form
- Société à Responsabilité Limitée (SARL)
- RCCM
- SN DKR 2022 B 11134
- NINEA
- 009319501
- Country
- Dakar, Sénégal
Let’s build something that holds.
A product to design, growth to structure, a partnership to explore — let’s talk.